campaign 2 Variation 2

I then took the lightness even further and really think it worked too. The mats look more scratched and the edges look more worn away. Maybe the text has faded a little but I think it's still very readable.

Campaign 2 Variation

I wanted them to look even more like used mats so I lightened parts to make other parts look dirtier and more scratched.

Campaign 2 Step 6

I originally wasn't going to colour the wreath and roses in but after looking at the mats so far i thought that it could use a bit of colour. I also burnt parts if the background and around the text to make it more readable.

Campaign 2 Step 5

Hear are my mat designs in proportion to each other. I have also rounded the edges to make them look more realistic.

Campaign 2 Step 4

I did exactly the same to my square beer mat but with the words drink which kind of makes an even better, rhyming slogan.

There's not much else i can do to these mat campaigns as the words are supposed to look as natural as possible. Maybe it could be a bit better but i like it and think it would work well as an actual object campaign.

Campaign 2 Step 3

I decided to download a 'scratch kit' font from 'dafont.com' because I just wasn't really feeling my scratches and thought that I needed an easier way of getting the message across. I applied the text, chopped and skewed it up a bit and then altered the opacity, blending it in as much as possible.

Campaign 2 Step 2

I then started to copy some of the scratches into certain places on the mat to create my warning text. I also had to use the stamp tool to remove some of the original scratches as they were getting in the way and my text wasn't very easy to read. I managed to form 'think b4 u eat' (as used in my previous campaign) out of real scratches but it's still quite difficult to read and doesn't really jump out at the audience like the previous campaign did.

Campaign 2 Step 1

The idea here is to create a very old looking, scratched table and beer mat with a message naturally engraved in a wooden surface. This is a 'scratched' background that i have downloaded from 'sxc.hu' and overlayed an orangey colour for a more wooden effect. I have scanned my drawing of the wreath, set it to multiply and copied a rose into each corner of the mat.

Here is the image of me in my fat pose, used for both the posters below.

The drawing on the right is for my next campaign idea which is table/beer mats. Its a wreath and a rose that took me ages to draw but will work well with this idea.

Campaign 1 Idea 2

An alternative idea on the same poster, this time with a muffin instead of a burger. Obviously the text has changed but the bold slogan still stands strong at the bottom. I also changed the colours which are maybe not as summery but still stand out well and continue the basic design.

Campaign 1 Idea 1

My very first idea shows a man (me) in what looks like a burger suit even thought i just photoshopped it. Its very bright and bold, attracting an audience and asking them the question. To emphasize the summer approach i chose really bright colours that will also stand out from other advertisements and catch anyones attention. My slogan for this campaign is 'think b4 u eat' shown at the bottom of this poster, below grungy text and a simple black and white image.

Information Chart

World Cup 2010

information Graphics III

Advertisement for the Hive music festival. Very creative and original signifying all the information in the form of a man. I love the typography and the way in which different bits of info are in different sized fonts.

information Graphics II

This chart definitely stands out the most and in my opinion looks the most attractive of the three 'Beatles' pieces. It also looks the most complicated and most of the information is not even took in unless really studied. It shows The Beatles' working schedule from 1963 - 1966 plotting all their albums, performances, tours and side projects. The colours used are really effective and the way its presented looks like a piece of art itself.

This information looks a bit jammed up but its actually the most interesting of the three. Showing every song The Beatles made, who wrote it and the percentage of which each person wrote. At first glance it doesn't really appeal to me but I don't think that so much information could actually be presented in a better way.

This chart shows the frequency of each musical key used in each of the 13 Beatles albums they each have their own little pie chart showing which keys were used more often within them. I think it's very creative and original. The information isn't really important but its interesting to look at, especially if you're a Beatles fan or just a music fan in general. I don't like the blue background but it goes well with the other colours used so overall it stands out.

information Graphics

This is genius. And proves that drugs make people happy. I think the colours used are too bright though which makes the information harder to read and the colours used on the map for the last third don't stand out enough either, I think they need to show the correlation clearer. I like this because the idea is interesting, unique and funny at the same time.

By The Way

Sign - 'Red Hot Chili Peppers - By The Way' album cover. 2002.

Signifier - Painting and photography by Julian Schnabel. Colourful metallic blue painting of a naked woman (Julian Schnabel's daughter & John Frusciante's then-girlfriend) over a 'dirty' black & white photograph. Grungy red & blue text.

Signified - Colourful music which can be full of energy at times but lonely at other times.

Natural History

Sign - 'I Am Kloot - Natural History' album cover. 2001.

Signifier - Detailed colour painting of three scruffy old men drinking on a park bench.

Signified - Represents the laid-back and kind of negative themed music.

TLSP - TAOTU

Sign - 'The Last Shadow Puppets - The Age Of The Understatement' album cover. 2008.

Signifier - Black & white photograph of a roughed up young lady sat on the floor. Taken by Sam Haskins in 1962.

Signified - At first glance anybody would think that she is the singer, unless you know the band.

01-18-08

Sign - 'Cloverfield' movie poster. 2008.

Signifier - Broken statue of liberty, gloomy & destroyed NYC, dark sky & water. Special effects produced by Chantal Feghali, Bad Robot Productions.

Signified - Advertising release date and theme of new big film.

Bus Stop

Sign - Bus stop advertisement.

Signifier - Looks like stacks of real cash in a window advertisement at bus stop.

Signified - Advertising 3M security glass.

Semiotics

Semiotics = The study of Signs.

Signs - Something that stands for something, to someone in some capacity. It may be understood as a discrete unit of meaning, and includes words, images, gestures, scents, tastes, textures, sounds – essentially all of the ways in which information can be communicated as a message by any sentient, reasoning mind to another.

Signifier - The form which the sign takes. Any material thing that 'signifies' such as words on a page, a facial expression, an image.

Signified - The concept that the signifier represents.

Photography

Texture

Scale

Cloverfield Viral

Some virals are passed around on the web just like this clip from the movie 'Cloverfield'.

It got thousands of views on youtube before it was even named and brought to our screens. The viral, filmed with a personal video camera created lots of hype and got people excited to see the full film.

Quicksilver Viral

Guerilla Marketing

Guerrilla marketing is clever, clear, cheap and it doesn’t insult you or your target audience by force-feeding your message. Targeting your clients and getting your message direct to them without forcing the point is exactly what Guerrilla marketing is about.

To create a successful campaign, a company must be willing to take risks, even break its own rules and boundaries. Think outside the box; only then will you capture the hearts and minds of your target audience and create a buzz around you and your product.

With Guerrilla marketing the possibilities are endless - the creativity has no limits - the media is all around us, and best of all, it’s inexpensive - if not free!

Guerrilla marketing isn't just about the medium - it's about the message.

Viral Marketing

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce exponential increases in brand awareness, through self-replicating viral processes, analogous to the spread of a computer virus. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Viral marketing sometimes refers to Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing, designed to create word of mouth for a new product or service. Often the goal of viral marketing campaigns is to generate media coverage via "offbeat" stories worth many times more than the campaigning company's advertising budget.

The term "viral advertising" refers to the idea that people will pass on and share interesting and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, an advergame, images, and even text. Viral marketing is popular because of the ease of executing the marketing campaign, relative low-cost (compared to direct mail), good targeting, and the high and rapid response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a low cost.

COD - UK version

Battlefield/CallOfDuty

Call of Duty Modern Warfare 2 & Battlefield Bad Company 2. Two war video games competing for top spot on the Xbox 360 and Playstaion 3.

The creators of the Battlefield advert have tried their best too show off the best in their game, making a jam-packed action-filled trailor to attract as many game-thirsty people as possible.

On the other hand, COD, already the most famous and most played war game in the world does not really need to show off their gameplay and instead inform people how good and popular it actually is in a cool, comical way.

The audience may not have a clue what this is about at first but as soon as the 'Modern Warfare' hits the screen at the end it polishes off a unique and clever advert.

Battlefield/CallOfDuty

Adidas/Nike

Adidas and Nike. The biggest sporting and clothing names in the world. These are my favourite of their adverts, the latest adidas campaign and the nike 'just do it' commercial.

Even though the companies make the same things, these particular adverts have different meanings. The nike is representing sport using images and small clips showing a range of sporting heros and disasters behind great motivation music, telling the viewer to never give up.

On the other hand the adidas campaign is a lot more relaxed, showing off there fashion and general style, through famous people creating a chilled out party atmosphere.

Adidas/Nike

KFC/McDonalds

McDonalds and KFC. Two of the biggest fast food companies in the world. These two adverts show their differences but with both of them using some kind of song/peom.

The KFC shows a family comedy sketch that is probably catchier than the more formal McDonalds peom representing the range of people and how fast food is involved in their every day life.

KFC/McDonalds

Cadburys/KinderBueno

The Cadburys advert below is probably my favourite advert ever as it doesn't resemble chocolate in any way but it immediately attracts the viewer by showing something completely bizarre but amazing at the same time.

The Kinder Bueno advert therefore gives more information about their product describing it as soft, creamy, crispy an light. It shows how irresistible the chocolate is when seen in the shop whereas the pure quality in the Cadburys advert shows the pure quality that most viewers already know about their chocolate.

Cadburys/KinderBueno

Frank Advert

My favourite of the 'Talk to Frank' adverts. It shows the range of affects cannabis can have on the same person. It's not as powerful as the others and some people may only see the funny side, but I think that people will still think twice before doing cannabis after seeing this ad.

Think Advert

Exaggerated eyes create a weird feeling about this advert and it makes you wonder if this is as real as it looks.

NSPCC Advert 2

This advert has too very different moods. The comical side adds humour through the cartoon child and his actions.

as the advert goes on the violence towards the child gets worse and the end hits you pretty hard when the cartoon turns into a real person.

HSPCC Advert 1

The music makes this advert in my opinion. It shows a child's feelings through his drawing book of how he his treated by his parents.

It is really sad especially with the music and the childline page crayoned in at the end.