campaign 2 Variation 2

I then took the lightness even further and really think it worked too. The mats look more scratched and the edges look more worn away. Maybe the text has faded a little but I think it's still very readable.

Campaign 2 Variation

I wanted them to look even more like used mats so I lightened parts to make other parts look dirtier and more scratched.

Campaign 2 Step 6

I originally wasn't going to colour the wreath and roses in but after looking at the mats so far i thought that it could use a bit of colour. I also burnt parts if the background and around the text to make it more readable.

Campaign 2 Step 5

Hear are my mat designs in proportion to each other. I have also rounded the edges to make them look more realistic.

Campaign 2 Step 4

I did exactly the same to my square beer mat but with the words drink which kind of makes an even better, rhyming slogan.

There's not much else i can do to these mat campaigns as the words are supposed to look as natural as possible. Maybe it could be a bit better but i like it and think it would work well as an actual object campaign.

Campaign 2 Step 3

I decided to download a 'scratch kit' font from 'dafont.com' because I just wasn't really feeling my scratches and thought that I needed an easier way of getting the message across. I applied the text, chopped and skewed it up a bit and then altered the opacity, blending it in as much as possible.

Campaign 2 Step 2

I then started to copy some of the scratches into certain places on the mat to create my warning text. I also had to use the stamp tool to remove some of the original scratches as they were getting in the way and my text wasn't very easy to read. I managed to form 'think b4 u eat' (as used in my previous campaign) out of real scratches but it's still quite difficult to read and doesn't really jump out at the audience like the previous campaign did.

Campaign 2 Step 1

The idea here is to create a very old looking, scratched table and beer mat with a message naturally engraved in a wooden surface. This is a 'scratched' background that i have downloaded from 'sxc.hu' and overlayed an orangey colour for a more wooden effect. I have scanned my drawing of the wreath, set it to multiply and copied a rose into each corner of the mat.

Here is the image of me in my fat pose, used for both the posters below.

The drawing on the right is for my next campaign idea which is table/beer mats. Its a wreath and a rose that took me ages to draw but will work well with this idea.