Tuesday, 4 May 2010

Semiotics

Semiotics = The study of Signs.

Signs - Something that stands for something, to someone in some capacity. It may be understood as a discrete unit of meaning, and includes words, images, gestures, scents, tastes, textures, sounds – essentially all of the ways in which information can be communicated as a message by any sentient, reasoning mind to another.

Signifier - The form which the sign takes. Any material thing that 'signifies' such as words on a page, a facial expression, an image.

Signified - The concept that the signifier represents.

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