The Cadburys advert below is probably my favourite advert ever as it doesn't resemble chocolate in any way but it immediately attracts the viewer by showing something completely bizarre but amazing at the same time.
The Kinder Bueno advert therefore gives more information about their product describing it as soft, creamy, crispy an light. It shows how irresistible the chocolate is when seen in the shop whereas the pure quality in the Cadburys advert shows the pure quality that most viewers already know about their chocolate.

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